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How to get more book reviews

lynnmosher

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Thomas Umstattd of AuthorMedia interviewed Joe Walter, the founder of the Independent Book Review and author of The Truth About Book Reviews: An Insider’s Guide to Getting and Using Reviews to Grow Your Readership.
Book reviews sell books, but the number of stars isn’t nearly as important as you might think. Why? Because most books on Amazon display the same 4.5-star graphic. It might actually have 4.3 stars or 4.6 stars, but the image is the same.

So what do readers look at after the star graphic? They look at the number of ratings. That’s what actually sells books. A book with 3,000 reviews feels more trustworthy than a book with 30, even if it’s in a genre you love or written by an author you’ve read before.

The more reviews a book has, the better it will sell and the more reviews it will get. To spoof a famous principle from the Bible, “To him who has reviews, more will be given. But to him who has not, even the reviews he thinks he has are only from his mom.”

So how do you get reviews, and more importantly, how do you get the kind of reviews that lead to more sales?

Finish here
 
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