My company (a software consulting firm) is jumping into AI, so I see messages fly by all the time about the advances in AI tech. It's now possible to spin up your own AI and train it on your own stuff. Companies can, for example, train their own AI on their proprietary information, and thus reap the benefits of AI summary, analysis, what-if scenarios, etc on their own company and segment of the market. It becomes a powerful tool.
(And for those who worry that the company's data will be in the hands of a public AI, this is not the case. These proprietary AI models are all self-contained on company servers and not publicly available.).
It's not surprising that someone is spinning up an AI model focused on the Christian demographic.