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Launching at Christmas?

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Unless publishing after October 15th of any year is a strategic and well thought out plan, I urge you to wait. Publishing your book in January or even March and give yourself the gift of time – to plan, to market and to succeed.


Yeah, that's been common practice since I've been publishing. Although I've always been tempted to release something around Christmas, wondering if readers who receive gift cards (or a new Kindle, etc.) will claim them on a new release. However, over the years, most of my discount sale promotions right after Christmas haven't really generated impressive results. Readers tend not to purchase books until well into January.     

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If your book is ready in November, it takes extreme discipline to wait until January.  Maybe a long trip to Cancun with plenty of tequila will help you get through it. 

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