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lynnmosher

7 tips for writing winning newsletters

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7 tips for writing winning newsletters

 

Here's the first one:

 

Tip #1: Identify the Purpose of Your Newsletter

 

The purpose of your newsletter is to stay in front of your readers with helpful content. (Note: your newsletter’s purpose is not outright promotion. But more on that in Tip #4).

 

Let’s say a prospect connects with you as a customer … or through social media … or comes to your website through a search. She gets the information she needs and then clicks away from your site. Will you ever see her again?

 

Maybe. But there’s a good chance she will forget about you.

 

But what if you capture her email address? Then you have the opportunity to continue to send her helpful information. Valuable content makes the reader feel good and cultivates her interest. This way, when she needs a product or service or more information in your niche, who will she contact? 

 

You. You’ve already proven that you’ll give her helpful, valuable content. Your newsletter is an excellent way to generate ongoing interest in your products and services and demonstrates that you are a leader in your niche.

 

 

 

 

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