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Changes to Amazon's advertising for authors

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"Amazon is always looking for better ways to crank out a higher profit margin."


I think that's a great summation of their revamp of AMS.


I tried one of their newer ads, which allowed me to advertise the print version of a book (and by default the eBook version as they share the same product page). I let it run for a month, and while it generated a few print book sales (which is rare for me), and an eBook sale, my total ROI was negative. There was also no "tail" from the sales rank boost. 


So for me, the bottom line is that new ad basically behaved (financially) the same as the old ones had. Amazon profits.


Amazon may have improved the interface, and added more variety in the types and targeting of ads, but I think it also created a much steeper learning curve. They always advocate running several "test ads" to gauge performance, and it's clear they are correct about that, which incidentally works in their favor because, well,.. more ads!


I also predict that many "Amazon Ad Experts" will do well selling their ad strategy courses.


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