RE: Newsletters, I'll throw in my two cents. I believe 10 years ago, even 5 years ago, the newsletter was something you were expected to do and it probably had some impact. The advice I got, since I only started doing this in the last couple of years, was that the newsletter was sort of old-school and no longer very effective, at least not considering the time and effort it takes to do a good one. I agreed with that advice. I think the overwhelming response to the emailed newsletter today is the delete button. About 10-12 years ago in a totally unrelated business I was doing some blog posts an