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View Full Version : Self Publishing: Things to Look For, Part 1


rbaggins
06-20-2007, 06:01 PM
This article contains information helpful to those who decide to self publish their own book. There are certain things that should be included in the package offered.

First: Do you retain the rights to the work? Whereas in traditional publishing, the author must often release the rights to the book back to the publisher, in self-publishing, this should never be the case. It is true that the publisher will receive part of each book's sale, plus the up-front costs included with your publishing package. But the rights to the work should be yours at the beginning…and for the life of the work. If the publisher does not state this clearly in writing, you probably need to look elsewhere. It is your work. Though you are willing to give the publisher its share of the sale, the right of the work itself should never leave your hands.

Second: What are the royalties? This is a potentially tricky area. As we stated in the first article, some Internet investigation is probably prudent. Look for sites that spell out the pros and cons of the company. One of the cons may be limited royalties. You will be paying for the production of the book up front. The last thing you need is to learn that not only has the company gotten that fee, but they also take what seems an unfair amount from the sale of the book to boot. What is a fair royalty? That is up to debate. But somewhere between two and five dollars per book seems reasonable. There are companies that give that type of royalty, but you will need to look at the fine print. Another thing to consider is if the higher royalties are only for books sold from their company's website bookstore. That leads to the third issue.

Third: What type of distribution does the company have? If the company only offers sales through their website, beware. You did not pay your hard earned money to them only to have such limited exposure. Remember, they have already been paid. Unless they offer distribution through the main Internet markets, you probably need to steer clear. Most reputable self-publishing companies will include distribution through Amazon and Barnes and Noble's sites at the least. Even with a reduced retail price for the book, you should sell more books and make up the difference with wider distribution.

Fourth: Is the finished physical product something you would be proud of? Order a couple of books from the site that you are considering using. Some companies will send you a sample for a reduced price. If the book is not extremely comparable to traditionally produced books, then you should look elsewhere.

In the next article, we will continue our discussion of things to look for in a self-publishing package.

jvdoles
07-10-2007, 01:32 PM
ISBN indicates who the real publisher is. If someone else owns the ISBN for your book, they are the publisher of record and you are not really self-published.

The question of royalties does not really apply to self-publishers. Rather, the operative word is "profit," the difference between the price you sell your book for and the cost of printing and distributing it.

Here's an example: I have a friend who used to do his books through Xulon. It cost him about $2,000 to get a book set up with them, then he got a discount for copies he sold through his ministry (I think about 40% at most).

A few years ago, we were at a conference together, with our book tables side-by-side. As he was setting up his table, I noticed his cartons had the Lightning Source logo on them. It turns out that Xulon gets their books printed through LSI.

Well, I recognized the logo because I get my own books printed through LSI. The only difference is that I deal with them directly, not through a third party, such as Xulon. And I pay only the costing of printing them, so I end up getting them for a lot less then my friend did.

Now, I do my own book layout and cover design--invested in the software and the learning curve--and that makes it work for me. But I realized that if I could do it for me, I could do it for others. So my friend and I talked it over and realized that he could do a lot better dealing directly with LSI. And now I do the book layout and cover design for him and his initial cost is now much less. And his cost per copy is much, much less, meaning that he makes much, much more for each book he sells. With Xulon, he was getting royalties, but now with LSI he is getting profits, because he is truly a self-publisher. He is very excited about the arrangement because his is a Bible teaching ministry and he has a lot of books in him.

jvdoles
07-10-2007, 01:37 PM
Here's another benefit about Lightning Source. They are an arm of Ingram, so I have the option to have my books listed in their catalog feed. That means that my books get listed on Amazon.com, BarnesandNoble.com, BooksaMillion.com, etc.

lynnmosher
07-16-2007, 08:03 PM
This is r-e-a-l-l-y helpful. From all of the novices here, I thank you.