writeinvest
04-26-2007, 06:15 PM
In December 2006 I put my book "Christian Investing and Money Management" onto Global distribution through Lulu, so by mid January it was up on Amazon, Barnes and Noble and quite a few other online book stores.
As I am in Australia, I began contacting all of the Christian book stores here that I could locate, with the official Australian release date being March 07.
I made up a color advertising flyer, an About the Author page, a copy of the press release, which I had sent to online press release sites and an introductory letter which I posted out to the stores.
Initially I was advising them that Ingram was the international distributor, but I soon started getting feedback, requesting an Australian distributor. I then went and registered myself with an Australian Business Number, and worked out my pricing structure and recontacted the bookstores with this.
I have been really happy with the responce from the bookstores who have taken on my book. One of them even sold out in less than a week and placed a second order, which was really encouraging.
I am also advertising my books on my own website, which is getting plenty of search engine traffic. I have written books specifically on Property Investment, as well as my Christian books on finances and Bible Prophecy, which are all advertised in different places on my website. Currently when anyone types "Property Investment Book" into Google, my site comes up number one, which is awesome and typing "Investment Book" still comes up on the first page.
I have also written numerous articles which I use for a twofold purpose, 1. To advertise and link to the 50 Christian websites that we have up and running as part of our Internet Evangelism Ministry and 2. to also link to my website to advertise my books.
With all of the advertising techniques I have tried, ie: free ad sites etc. I have found that articles, and the search engines have brought me the most sales.
Also I have approached Christian magazines re: reviews and the Australian Christian Woman magazine has written one, which I believe is coming out in their next edition in May. They have a readership of 40,000 so this should be great exposure. I will keep you updated.
As I am in Australia, I began contacting all of the Christian book stores here that I could locate, with the official Australian release date being March 07.
I made up a color advertising flyer, an About the Author page, a copy of the press release, which I had sent to online press release sites and an introductory letter which I posted out to the stores.
Initially I was advising them that Ingram was the international distributor, but I soon started getting feedback, requesting an Australian distributor. I then went and registered myself with an Australian Business Number, and worked out my pricing structure and recontacted the bookstores with this.
I have been really happy with the responce from the bookstores who have taken on my book. One of them even sold out in less than a week and placed a second order, which was really encouraging.
I am also advertising my books on my own website, which is getting plenty of search engine traffic. I have written books specifically on Property Investment, as well as my Christian books on finances and Bible Prophecy, which are all advertised in different places on my website. Currently when anyone types "Property Investment Book" into Google, my site comes up number one, which is awesome and typing "Investment Book" still comes up on the first page.
I have also written numerous articles which I use for a twofold purpose, 1. To advertise and link to the 50 Christian websites that we have up and running as part of our Internet Evangelism Ministry and 2. to also link to my website to advertise my books.
With all of the advertising techniques I have tried, ie: free ad sites etc. I have found that articles, and the search engines have brought me the most sales.
Also I have approached Christian magazines re: reviews and the Australian Christian Woman magazine has written one, which I believe is coming out in their next edition in May. They have a readership of 40,000 so this should be great exposure. I will keep you updated.